Privacy Policy
How we collect, use, and protect your information
We collect information you provide directly to us, information we obtain automatically when you use our services, and information from third parties.
Personal Information
- Name, email address, and contact information
- Account credentials and profile information
- Payment and billing information
- Farm and business details
Livestock and Farm Data
- Animal records, weights, and health information
- Breeding and veterinary records
- Feed and hay calculation data
- Farm management and operational data
Technical Information
- Device information and identifiers
- Usage data and analytics
- Camera and AR data (processed locally)
- Location data (when permitted)
We use the information we collect to provide, maintain, and improve our services:
- Provide livestock weight estimation and farm management tools
- Process payments and manage subscriptions
- Send important updates and notifications
- Provide customer support and respond to inquiries
- Improve our services through analytics and research
- Ensure security and prevent fraud
- Comply with legal obligations
We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:
- With your consent: When you explicitly authorize sharing
- Service providers: Trusted partners who help us operate our services
- Veterinary collaboration: When you invite veterinarians to access specific animal records
- Legal requirements: When required by law or to protect our rights
- Business transfers: In connection with mergers or acquisitions
We implement comprehensive security measures to protect your information:
Technical Safeguards
- • End-to-end encryption
- • Secure data transmission (TLS)
- • Regular security audits
- • Access controls and monitoring
Operational Safeguards
- • Employee training and background checks
- • Incident response procedures
- • Regular data backups
- • Compliance with industry standards
We retain your information for as long as necessary to provide our services and comply with legal obligations:
- Account data: Until you delete your account
- Livestock records: As long as you maintain your account
- Payment information: As required for tax and legal purposes
- Usage data: Aggregated data may be retained for analytics
You can request deletion of your data at any time by contacting us.
You have several rights regarding your personal information:
Access and Control
- • View and update your information
- • Export your data
- • Delete your account
- • Manage communication preferences
Privacy Controls
- • Control data sharing settings
- • Manage cookie preferences
- • Opt out of marketing communications
- • Request data portability
We use cookies and similar technologies to enhance your experience:
- Essential cookies: Required for basic functionality
- Analytics cookies: Help us understand usage patterns
- Preference cookies: Remember your settings and preferences
- Marketing cookies: Deliver relevant advertisements (with consent)
You can control cookie settings through your browser or our cookie preference center.
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including:
- Adequacy decisions by relevant authorities
- Standard contractual clauses
- Certification schemes and codes of conduct
- Your explicit consent when required
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Sending an email to your registered address
- Posting a notice on our website
- Providing an in-app notification
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Grazemeter Privacy Team
Email: privacy@grazemeter.com
Last updated: 8/20/2025
Effective date: 8/20/2025